Upcoming Life is good new styles:
- 18 new styles arriving in January 2010
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Life is good® spreads good vibes through its colorful collection of apparel and accessories, and the contagious grin of Jake, its optimistic cultural hero. A character of great simplicity, Jake spreads cheer and good will through his effortless grin. With this ever-brightening exuberance, Life is good strives to spread the positive message of timeless principles of simplicity, humility and a sense of humor.
Founded in 1994 by brothers Bert and John Jacobs, Life is good has expanded its product line from tee shirts and caps in its early years, to a diverse collection of merchandise for the entire family. From meager beginnings of hawking tee shirts through the streets of Boston and selling door-to-door in college dormitories on the east coast, the brothers set their hopes high, remaining optimistic and determined. Because of their upbeat attitude and positively beaming outlook, Life is good persevered and now features a variety of other optimistic goods, designed to liven up any day.
Life is good commits the power of its brand to its oversized mission: to spread optimism globally. The company rallies good people around this great cause through coast-to-coast Life is good Festivals, and specially-designed products. 100% of Festival funds raised and 100% of Life is good profits from related products are donated to the Life is good Kids Foundation for a joyful future and brighter tomorrow.